After selling Measure Media (a UX/Analytics agency) in 2021, I have been doing Fractional CMO & UX/UA consulting. I help my clients implement data driven acquisition & retention programs to optimize CAC / LTV metrics and fuel growth.
In addition, I co-founded a portfolio of cycling apparel brands with a mission to make cycling apparel accessible. I’m an avid cyclist and outdoor recreation enthusiast. Our products help people get into cycling, which has had a profound impact on my personal health and wellness. This is my passion project.
We operate three websites: UrbanCycling.com KonaTriApparel.com, and Ozarkcycling.com, along with a 3PL warehouse near Bentonville, Arkansas.