avatar

Ryan Riggin

Fractional CMO, Tech Product Manager, Growth Marketer, UX/UA Analyst

Current

After selling Measure Media (a UX/Analytics agency) in 2021, I have been doing Fractional CMO & UX/UA consulting. I help my clients implement data driven acquisition & retention programs to optimize CAC / LTV metrics and fuel growth.

In addition, I co-founded a portfolio of cycling apparel brands with a mission to make cycling apparel accessible. I’m an avid cyclist and outdoor recreation enthusiast. Our products help people get into cycling, which has had a profound impact on my personal health and wellness. This is my passion project.

We operate three websites: UrbanCycling.com KonaTriApparel.com, and Ozarkcycling.com, along with a 3PL warehouse near Bentonville, Arkansas.

Work Experience

20 year veteran of the Ad Tech industry. I founded Measure Media in 2014, a Marketing Analytics company that was acquired by Answer Media / Spacemob Studio. Previously, I was the Co-Founder and CMO/CTO for John Galt Refining, LLC. The company operated a network of industry-leading e-commerce retail brands, and precious metal exchange websites, all powered by the proprietary GoldExchange technology. Prior to that, I was SVP of Marketing at Inuvo Inc. [AMEX:INUV] where I led Product Marketing & Client Services. I joined Inuvo, Inc. through the acquisition of Litmus Media, Inc. where I served as Director of Advertising Products & Monetization.

N+1 Digital [Part-time, remote]
10.2021 - present
Fractional CMO + Growth Consultant
Kansas City, MO

N+1 Digital is a Fractional Growth & UX firm. I operate the projects myself with a team of freelance developers & media buyers.

  • Worked with Masterworks to optimize User Acqusition on Web & Mobile App through cold email & push notifications.
  • Consulted with Inuvo to develop an AI powered content monetization product for Social, Mobile & Display Ad Networks.
  • Helped Goetze Dental develop a multi channel e-commerce integration to allow customers to order from Mobile & Web.
OmniBrands [Part-Time]
01.2021 - present
Partner
Bentonville, AR

Omni Brands, LLC is a DTC product studio and 3PL provider for E-Commerce Brands

  • Built a portfolio of Shopify brands in the cycling apparel industry to $400k in revenue
  • Optimize customer acquisition, CLTV, retention across 3 shopify sites + (Amazon, Etsy, Poshmark, Walmart, etc)
  • Manage multi channel paid media acquisition across search, social, marketplace & programmatic profitably
  • Provide 3PL services to third party brands
Measure Media [Full-Time]
01.2014 - 10.2021
Founder, CEO
Kansas City, MO

Performance Media Agency - Acquired by Answer Media 2021

  • Built a 7 figure digital agency with web development, media buying, UX optimization & analytics capabilities
  • Managed multiple 7 figure media budgets for clients in B2B, E-Commerce & SaaS
  • Led a virtual dev team building on iOS, Wordpress, LAMP/Laravel, Shopify and WooCommerce
  • Created processes and built a project team to deliver UX Planning & Conversion Rate Optimization as a service
John Galt Refining [Full-Time]
01.2010 - 08.2014
Partner, CMO/CTO
Delray Beach, FL

Co-Founded and bootstrapped company to $5m in revenue. Acquired by a Private Equity firm in 2014.

  • Operated a network of industry leading e-commerce retail brands
  • Led Marketing, Data/CRM, Web Analytics, Media Buying, and Product Strategy
  • Managed a 7 figure media budget across search, social and programmatic
  • Built a proprietary CRM platform to support all branded retail sites
  • Created reporting integrations with a call center, and integrated marketing tools from various channels
Inuvo [Full-Time]
03.2006 - 11.2009
SVP, Product Marketing & Customer Development
Tampa, FL

Inuvo, Inc. (Amex: INUV) is a performance based marketing and technology services company. I joined the company through the acquisition of Litmus Media in 2006, and served in multiple leadership roles for the parent company and its subsidiaries.

  • Managed operations with P&L responsibility for multiple 7 figure revenue business units
  • Led client group responsible for implementations at Fortune 500 clients (Apple and Microsoft)
  • Developed and executed a public company re-branding initiative
  • Developed revenue models and implementation strategy for anti click-fraud software
  • Managed cross functional relationships with engineering, sales, marketing, finance
VML [Full-Time]
01.2006 - 06.2006
Project Manager
Kansas City, MO

VML is a problem-solving organization with expertise in marketing communications, interactive advertising, and design

  • Project Manager for the GE Account
  • Led team to build GEMoney.com aggregating several GE Money Financial Services products into a single UI
  • Consolidated UX into a unified web interface with single sign-on capabilities
Virtumundo [Full-Time]
10.2001 - 05.2003
Business Development Manager
Kansas City, MO

Adknowledge (formerly Virtumundo) was a pioneer in the email and pay per click marketing industry.

  • Built a 7 figure revenue book of business from scratch
  • Learned how to do outbound sales in a boiler room environment
  • Helped clients with user acquisition through email and paid search

Skills

Media Buying
Google Ads Facebook / Meta TikTok Ads Apple Search Ads Stack Adapt
Analytics / UX
Google Analytics Mixpanel Heap Segment TripleWhale Applovin AppsFlyer
CRM/Retention & LTV
Klaviyo Hubspot Salesforce ActiveCampaign
Development
Shopify Wordpress iOS LAMP/Laravel Git
Marketplaces
Amazon Seller Central Walmart

Education

2002 - 2004
Masters
Business Administration
Kansas University
1995 - 2000
Journalism / Advertising
Bachelor of Science